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This Privacy Policy describes how Forever 21 Retail, Inc. and our subsidiaries and affiliated companies worldwide (collectively, “Forever 21,” “we,” “us,” or “our”) collect, use, share, and protect personal information about you when you access our websites or mobile applications (collectively, our “Sites”), shop at our stores, or otherwise interact with us, as well as your choices regarding our collection and use of your personal information.

This Privacy Policy applies to all users of our Sites and services, including without limitation: customers, visitors, job applicants and candidates. By accessing or using our Sites and services, you signify your agreement to be bound by the terms described in this Privacy Policy.

1. Types of Information We Collect

Account Registration Information: If you register for an account with us, we collect information such as your name, email address, postal address, telephone number, password, demographic information, shopping preferences and other information that helps us personalize your shopping experience. Creating an account is optional.

Order and Payment Information: To fulfill orders placed with us and process related payments, we collect order details, shipping and billing information, payment card details, and other transaction details.

Marketing and Communications Preferences: To help customize the content and shopping experiences we deliver to you, we collect your brand, store location, and channel preferences as well as your choices on receiving marketing communications from us.

Sweepstakes or Contest Information: For any sweepstakes or contests operated by us, we collect information required for contest administration and winner selection/verification purposes. Provision of this information is completely voluntary.

Product Reviews: If you choose to rate, review or submit other customer content related to purchased products, we may publicly display such content along with your name.

Employment Applications: Prospective and current job applicants may submit information such as employment history, educational background, and demographics information. Provision of such information is voluntary but needed to evaluate qualifications for job opportunities.

Website and App Usage Information: To help improve your experience interacting with our Sites and services, we automatically collect data about the devices and computers you use to access our Sites, browsing actions, usage details and traffic data. This includes IP addresses, pages visited, links clicked, videos viewed and other actions you take while visiting our Sites.

2. How We Use Your Information

We use the information that we collect about you for the following purposes:

3. How We Share Your Information

We disclose information collected about you to the following types of third parties for business purposes:

If required to do so by law or court order, or if doing so is reasonably necessary to comply enforce our legal rights or defend against legal claims, we may disclose your information to the appropriate judicial, governmental or regulatory authorities.

We will seek your express consent before sharing your personal information with any other parties for marketing, advertising or other commercial purposes not outlined above.

4. Cookies and Tracking Technologies

The Sites use cookies, web beacons and other tracking technologies to improve your browsing experience, enable our Site analytics and customize the content we display. For more details on these technologies and how we use them, please review our Cookie Policy.

5. Data Security

We have implemented reasonable technical, administrative and physical measures in an effort to safeguard your personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. However, we cannot guarantee that unauthorized access or breach of our systems will never occur. You agree to not hold us responsible for any damages or losses related to security breaches, unintentional disclosure or unauthorized access or use of your information due to errors in transmission or other system failures outside of our control.

6. International Data Transfers

We are headquartered in the United States (“U.S.”) and have operations, entities and affiliates in other countries. Your personal information may be accessed by us, transferred to us, or stored and processed by third-party cloud service providers in the U.S. and other jurisdictions. Whenever we engage service providers or transfer your data across borders, we implement contractual, technical and organizational measures aimed at ensuring a level of data protection consistent with applicable data protection laws. By using our Sites and services, you consent to the transfer, storage and processing of your information in any country where we operate.

7. Data Retention

We retain personal information for the purposes outlined in this Privacy Policy and only for as long as necessary to fulfill our legal and contractual obligations. We have retention, storage, and destruction policies and controls in place with service providers to manage data in our custody and control in accordance with applicable laws and records management best practices.

8. Your Choices and Rights

Marketing Communications: You may opt out of promotional emails or SMS messages by following the opt-out instructions provided with each message or by changing your preferences in your account. Please note that transactional account, order and legal notices are still sent to your email or phone even if you opt out of promotional communications.

Cookies: Please visit our Cookie Policy to understand your choices regarding cookies and related technologies used on our Sites.

Access or Update Your Personal Information: If you have registered an online account with us, you can access, update or correct inaccuracies in your personal information by logging into your account and editing your profile. Alternatively, you may contact Customer Service with any requests to access, edit, delete, port or otherwise change your personal data.

European Union Data Subject Requests: Residents of the European Economic Area (EEA) and other qualifying jurisdictions have certain legal rights to obtain confirmation of whether we hold personal data about them, to access personal data we hold about them, and to obtain its correction, update, amendment or deletion in appropriate circumstances. Please see our dedicated website page providing further information on exercising your legal rights under applicable law.

9. Third Party Services

Our Sites may contain links to websites and services operated by third parties like social media tools and payment processors. Any access, use or disclosure of your personal data by such third party providers is governed by their own privacy policies. We are not responsible for the privacy practices, data collection policies or compliance of any third parties. Please review the privacy policies on any third party sites or services you access from our Sites to understand their data practices before using such sites or services.

10. Children’s Privacy

Our Sites are intended for a general audience and not directed at children under the age of 16. We do not intend to collect personal data from children under 16 without seeking verifiable parental consent. If you believe your child has provided us information without your consent, please contact us to have such information removed.

11. Changes to Our Privacy Policy

We reserve the right to revise this Privacy Policy from time to time in our sole discretion. If we make material changes to our Privacy Policy, we will notify all registered users by email prior to the changes taking effect. Any changes to this Privacy Policy will be reflected in the “Last Updated” date shown in this document. Your continued access or use of our Sites or services constitutes your acceptance of the amended terms. We encourage you to review this Privacy Policy periodically to stay up to date on how we collect, use and disclose personal information.

12. How to Contact Us

If you have any questions or complaints about this Privacy Policy or wish to contact us for any reason relating to our personal data practices, please contact us through any of the following means:


Phone: 1-888-494-3837

Address: Forever 21 Law Department
3880 N Mission Rd, Los Angeles, CA 90031

This privacy policy was last updated on November 30, 2023.